Friday, August 31, 2007

Emission omission


Africa Geographic magazine made a valiant attempt at putting all the official climate change info (the basics of it anyway) into one accessible place, being their August 2007 edition.

Then, extraordinarily, they all but cancelled the effort out with advertising. I understand that advertising in magazines is a necessary evil but this is incredibly frustrating – “Flight Centre goes Green”? Please. But the biggest liberty was taken by a double page advertorial about how marvelous and environmentally responsible Sasol is.

We all know about fossil fuels and their dastardliness. There’s a hierarchy of demons here just like anywhere else, and oil only comes third. Second comes coal, and in first place is coal-to-liquids, which is Sasol. In a magazine dedicated entirely to this issue of anthropogenic climate change, I can’t understand why there is not even one little panel of text which zeroes in on coal-to-liquids. I lie. I can understand perfectly.

1 comment:

Anonymous said...

So agree with you on this one, Audrey. This kind of thing is really insidious in our media. Yes, the ads are a necessary evil, but surely an editorial policy decision about ethical and environmentally acceptable ads is workable.